dmg world media may eventually also collocate the SGMA Sports Licensing Show with one of its gift trade shows in order to capitalize on additional cross marketing opportunities. SGMA, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SGMA produces signature industry events including the Sports + Technology Convergence, Industry Leaders Summit and National Health-through-Fitness Day on Capitol Hill.