With the turn of the New Year, Reebok India, world's leading sports brand in association with Zoom, India's premier glamour and entertainment channel will present Reebok Zoom Glam Awards 2007 on January 08, 2008 at the JW Marriott Hotel, Mumbai.
Reebok's association with this property signifies its focus on lifestyle and fashion, a direct derivative of style, determined by its apparel, accessories and footwear collection.
Mr. Shamim Sajid, Director Marketing and Product, Reebok India said, “With an aggressive foray into the lifestyle segment in 2007, we have introduced some top of the line exclusive range in apparel, footwear and accessories in association with some very high profile fashion personas like Hollywood actress, Scarlett Johansson, the famous rap singer Daddy Yankee, the very popular fashion designer Manish Arora, the Chakde girl Sagarika Ghatge and even the latest soccer based movie GOAL.
As we see it, it's important for us to take significant and effective steps in reminding the consumer of the wide choices Reebok offers.
Reebok Zoom Glam Awards is therefore, an initiative through which we hope to reinforce the proposition of being present in both, on and off the field products with the consumers”.
The Reebok Zoom Glam Countdown 2007 is an ultimate contest between the who's who! Who's hot - who's not, who's hip - who's dated, who's in - who's out, if they matter they are here.
Last year, style diva Kareena Kapoor bagged the Most Glamorous Actor (female) award along with the handsome hunk John Abraham taking away the Most Glamorous Actor (male) award.
marketing@alchempro.com
