Home breadcru News breadcru Company breadcru Hathaway to be next Lancome girl

Hathaway to be next Lancome girl

04 Jan '08
1 min read

Popular actress Anne Hathaway well known for her mesmerizing role in 'The Princess Diaries', is the upcoming ambassador for the luxe international brand, Lancome.

Anne, will be the next in line after Kate Winslet; Uma Thurman and Clive Owen. For Odile Roujol, President of Lancome International, Hathaway was an obvious choice since she perfectly reflected qualities colligating to the product.

Anne Hathaway is the ideal model to exuberate the passion and excitements that the newest fragrance commands.

She is to picture in both print and television advertisements for the yet to be launched fragrance of Lancome. The product is likely to get launched by September this year.

Get Free Weekly Market Insights Newsletter

Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!