Jackets are key, with looks that cross from a neat braid-trimmed seersucker double-breasted blazer to an easy linen shirt jacket and a jaunty vinyl-coated cotton peacoat - all perfect with the ivory matelot buttoned pants.
Dresses and blouses take inspiration from Jaeger's 30s archive, with sailor collars, simple spots and skylark prints on cotton voile.
A polished cotton silk safari shirtdress comes with rope trim and a gorgeous ruffle-trimmed Deauville look in spotted silk georgette.
For long balmy days on the beach: a lime bandeau bikini with eyelet cover-up and a matelot striped jersey top with rope halter detailing.
Finally, for high summer poolside lounging, the collection offers tropical hot-house florals with graphic black and white zebra patterns and a vivid rainbow ikat print.
Styling reflects the holiday mood with flowing kaftans and tunic tops in lightweight voiles. The stunning ikat patterned dreamcatcher dress evokes a carefree 70s mood, while a stone-encrusted zebra print jacket and pencil skirt mix and match.
To complete the summer wardrobe: 70s-style white flared jeans and a polka-dot bandeau bikini. Jaeger London - the one-stop shop for the ultimate stylish summer.
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