According to fashion and design specialist, Sueli Pereira, company manager, "the differentiated finishing adds value to the product". As examples, she recalls the beaten-look wash and other special effects that resulted from the application of resins and dyes.
Among the new denim products for the Summer 2009 collection, it is important to point out CRAFT (evolution of gray hues), Tungsten (more intense grays with resin) and Heaven (true raw vintage).
Another launch being underscored is the bi-stretch Duo, the first Brazilian fabric with Elastane in the weave and warp and special thermal electric treatment.
In this lighter, nine-ounce version, the new fabric highlights the silhouette, especially the curves, and is a bet to definitively win the female public.
In the colorful Sportswear pieces, the passing of time is also present and the mixture of fibers in Ramie and Harmony is an example.
Lighter fabrics permit infinite possibilities in shirt wear and adaptations to the Brazilian climate, as in the case of Neo (microfiber adapted to higher temperatures).
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
