Alloy's BOD seeks stockholders approval for reverse stock split
18 Oct '05
3 min read
Media company Alloy Inc is a marketing services, direct marketing and retail company primarily targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24.
Through Alloy Media + Marketing, Alloy Inc's media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy, Inc.'s media and marketing assets such as direct mail catalogs, college and high school newspaper representation relationships, websites, school-based media boards, college guides, and sponsored on- and off-campus events.
Mall-based specialty retailer dELiAs Inc is a direct marketing and retail company comprised of three lifestyle brands primarily targeting consumers between the ages of 12 and 19, a demographic that is among the fastest growing in the United States. Its brands - dELiA*s, Alloy and CCS - were formerly part of Alloy Inc's Alloy Merchandising Group and are well-established, differentiated lifestyle brands that generate revenue by selling apparel, accessories, footwear, room furnishings and action sports equipment predominantly to teenage consumers through direct mail catalogs and websites.
marketing@alchempro.com
