Beiersdorf to open a new NIVEA Haus in Dubai and Berlin
24 Sep '08
4 min read
The NIVEA Haus is being built in the "Kaiserhöfen" on the "Unter den Linden" boulevard, only a few meters away from the Brandenburg Gate.
A historic location: The ensemble was originally home to the Daimler Motor Company's first showroom. Kaiser Wilhelm II personally suggested constructing the magnificent building to the Stuttgart-based company and opened the showroom in 1913.
NIVEA chose Berlin and Dubai for its new "Häuser" because they are both outstanding locations. No further NIVEA Häuser are currently planned.
"These are selected individual projects that we intend to use to gather new experiences and further develop our close contact with consumers," said Pieter Nota. "We look forward to opening in Dubai and Berlin, and hope that they will be as big a success as Hamburg."
marketing@alchempro.com
