PUMA achieves tremendous track record by endorsing Usain Bolt
24 Aug '09
4 min read
PUMA's activities around the World Championships were accompanied by the global PUMA marketing campaign "Who faster?" which included several marketing initiatives focussing on in store and viral marketing.
On August 23rd, at the conclusion of the World Championships, the city of Berlin said "Thanks" to Usain when the capital's mayor Klaus Wowereit, handed over an original piece of the Berlin Wall 20 years after its fall to the fastest man on earth. The unique souvenir has a height of about 3.60 meters and a width of 1.20 meters and weighs 2.7 tons. It was designed exclusively for Usain Bolt and the front displays him on his way to break the 100 m world record on the legendary blue of the Berlin tracks.
Other teams that PUMA sponsored at the World Athletics Championships were Sweden, Norway, Denmark, Uganda, Botswana and the Czech Republic.
marketing@alchempro.com
