Safilo & Hilfiger secure deal with optional 5-year extension
11 Dec '09
2 min read
Safilo Group, world leader in the premium eyewear sector, announces a global licensing agreement with the Tommy Hilfiger Group through 2015 with an optional five-year extension. This agreement is for the exclusive design, development, production and distribution of Tommy Hilfiger ophthalmic and sunglass products, available Fall 2010.
The optical line will be available in optical stores; the sunglass collection will be available in global Tommy Hilfiger retail stores, optical stores as well as department and specialty stores.
"We are very pleased to begin this new and exciting partnership with one of the world's leading premium lifestyle brands," said Roberto Vedovotto, CEO of Safilo Group. "Tommy Hilfiger's global appeal as a prestigious yet accessible brand will perfectly enhance our brand portfolio. This newly signed agreement gives Safilo a wonderful opportunity to develop an eyewear collection for one of the most recognized American brands in the world."
"We are excited to partner with Safilo, a leader in luxury eyewear, as we further develop our global eyewear business," said Fred Gehring, CEO of the Tommy Hilfiger Group. "Safilo's extensive brand portfolio, global presence and distribution network, combined with their high quality and style, complement the brand's aspirational and affordable product positioning. We are looking forward to a mutually successful relationship with Safilo."
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