On average, young Americans wear t-shirts five times a week, and own just under two dozen of them. About half of the respondents have purchased a t-shirt online. Buying religious t-shirts online are very popular. Over 1.5 million searches are conducted each month for "Christian t-shirts" (or some variation thereof, like "Jesus shirts"), according to WebSourced, a company that specializes in Internet marketing.
While Christian t-shirts are popular among young adults, they still rank below designer tees. A Polo Ralph Lauren t-shirt received the highest ranking in the survey, with 53 percent. All percentages are based on "top two box" scores in a five-level rating scale. Respondents scored each tee separately.
Just eighteen months old, the company was founded by two friends who were frustrated that the quality and style of Christian t-shirts did not match the lifestyle and expectation of Christian teens. ATOmana is an acronym of its founders' names ("DATO" = DAna and TOm), while the word "mana" means "a force believed to dwell in a person", which is appropriate for a company that designs clothing which empowers the wearer.
The survey was conducted by November 2nd - 7th among 419 adults 18 - 34, randomly selected by MarketTools, a full-service market research company with a two-million household online panel and a proprietary, web-based research platform.
DATOmana [pronounced DAY-toe-MAN-a] makes Christian t-shirts "with a surfing attitude", designing and manufacturing their products in Southern California.The company has 30 designs and over 80 styles and colors for teens, women and men, as well as children. The company has recently launched a new line of 100 percent organic cotton baby clothes, as well. It sells cool Christian t-shirts, Christian tees, Christian shirts and Christian clothes.
marketing@alchempro.com
