Following the successful launch last season, Label will house men's and women's branded young fashion lifestyle brands. Confirmed to be showing include Andy Warhol, Bench, Desigual, Dunlop bags, Fly53, Fly London, Core Spirit, Monkee Genes, Pepe Jeans London, Skunkfunk and UCLA. Plus Italian sportswear brand Freddy will be showing in Label for the first time. A new fitness line has been added to the Freddy brand designed for keeping fit in a lounging way.
Top regular brands on show in Spirit will include Pink Soda, Rare, Motel, Yumi, Chilli Pepper, Max C, Eucalyptus and Orion London will sit alongside newcomer's Ringspun, Fornarina, Striking, Tin Tin, Spank and Indulgence.
With the continued trend for contemporary and affordable ethical fashion, Pure London will present an impressive lineup of ethical brands edited throughout the show by product type and price point. Bringing a range of recycled clothing using antique lace and organic fabric Reem will be on show alongside People Tree, Nomads Clothing, Nancy Dee, Terra Plana, Beyond Skin and LeJu.
After launching in February, Funky&Fresh will again showcase all of those must have accessory brands for the cool, young fashion retailer. Located on the gallery level above the National Hall, Funky&Fresh will make sourcing the most relevant accessories even easier for buyers. Mia Lia, Kangol, Pamela Mann, Dolly Dagger, Helen Rochfort, Urban Knit and Jago will lead the way.
Pure Accessories will be showing a range of high end designer brands including Zandra Rhodes and her fabulous new handbag collection as well as Ally Capellino, Mezi, Comfort Station, Ginta, Nadia Minkoff and Tamara Fogle.
With 69% of visitors to Pure London interested in the Footwear section, Pure Footwear is split into three distinct sections trend-led, designer and new to Pure making browsing easier for buyers. New to Pure will see Tamaris, Xti, Ria, Zala Collections, Nacho Rivera and Derniere Version all showing for the first time while much loved brands Chie Mihara, Irregular Choice, Art/Neosens, Birkenstock, Audley and Bronx will be back with their new collections.
Pure London's popular extensive program of seminars, trend presentations and catwalk shows will return with some new content making Pure London a must visit in every buying calendar.
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