Gucci Timepieces to be official partner at 13th SIFF
08 Jun '10
3 min read
Gucci Timepieces is delighted to announce its status as official partner of the 13th Shanghai International Film Festival (SIFF) which will take place in Shanghai from June 12th - 20th 2010. With an audience of over 300,000 people, SIFF is both China's largest film festival and one of the world's most influential.
SIFF 2010 2010 looks set to be a record-breaking year for the Festival in terms of the number of film entries, exhibitors, screenings, expected visitors to the film forum and the much-anticipated line-up of stars on the red carpet. This year also sees the SIFF taking place at the same time as the Expo 2010 Shanghai China and a rich cultural programme will run in conjunction with this key event, providing a bonus schedule of activities for the regular cinema enthusiasts and visiting tourists.
Judging Panel presented with latest Timepieces The international judging committee for SIFF 2010 includes John Woo, the renowned Hollywood film director and producer. Six other jury members make up the judging panel and these, together with selected other attending personalities will be presented with watches from the latest Gucci Timepieces collections - the 'G-Frame' and the 'G-Timeless' range.
Gucci Timepieces' Celebrations On June 21st, to mark the end of SIFF 2010, Gucci Timepieces is organising a celebratory post-festival cocktail at the flagship Gucci Golden Eagle boutique in the presence of the Festival Director. The winner of a lucky draw for the SIFF People's Choice Award will be presented with a Gucci Timepieces prize.
Michele Sofisti, CEO of Gucci Watches & Jewellery, commented, “Throughout its near 90-year history Gucci has had a close connection with the world of cinema as exemplified by its presence at this year's Cannes Film Festival. We are therefore delighted to be continuing this tradition as a partner at SIFF during what is expected to be an exceptional year. The Shanghai Festival, its related activities and the size of SIFF 2010 itself will provide Gucci Timepieces with extremely high visibility among important local market audiences and is an opportunity for prime exposure at a global and international level."
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (284 at March 2010) and a small number of selected department and specialty stores.