The UK Trade & Investment department will be bringing 10 London based designers to the show including Ada Zanditon, Gun and Sparrow, Zoe Boomer and Bestow. Recognising that Pure London will give them the opportunity to meet some key international retailers, Jane Johansen, International Trade Adviser at UKTI commented 'UK Trade & Investment is delighted to bring 10 of London's top fashion companies to Pure London this year to showcase their collections to buyers from all over the world, with support from the London Development Agency. Taking part in Pure London is an effective way for companies to test markets, attract customers, appoint agents or distributors and make sales.'
Ada Zanditon designs dynamic fashion that is both sexy and elegant yet futuristic. After working under Alexandra McQueen and studying at the London Collage of Fashion, Ada Zanditon has gone on to show at several fashion weeks and appeared on the pages of Vogue.
This season buyers can expect more than the usual impressive line-up of footwear and accessories with a range of unique British collections. Ally Capellino's designer handbags are not to be missed! Each made from beautiful durable leathers and fabrics they are designed to last a lifetime. Other accessory brands to watch include Anna Lou of London, Lucas Jack London, Martine Webster, Orelia, Ri2K, Urbancode, Johnny Loves Rosie and Patrick Cox.
Top British designer, Zandra Rhodes will be returning to the show with her new handbag collection. On Monday 2nd August Zandra will be on stage with Ella Alexander, Acting News Editor of Vogue.com presenting her past and present collections and how they have influenced her current handbag range.
Footwear brands Moda in Pelle, Unze London, Bourne, Terra Planna, Zala Collections and Steve Madden are guaranteed to woo your customers. British brand Irregular Choice, who is known for maintaining creativity and individuality in a world of conformity, will be bringing both their range of footwear and handbags to the show.
Pure London's currency exchange partner, Rational FX will be at the show helping exhibitors and buyers to start to thinking about the difference trading at the right time and with the right company will make to their profit.