Debut of Italian OPSM concept in Australia's fashion capital
21 Jul '10
4 min read
International retail futurist Ian Pearson, who invented text messaging while working as British Telecom's full-time futurist until 2008, believes there will be a significant shift in how retailers engage with customers to compel them to physically visit a store. With customers placing increasing value on their time, stores must invest reciprocal time preparing for and serving the customer – what Pearson calls the "care economy."
"What I saw at OPSM eye hub is a first-of-its-kind retail concept that focuses on five-star service, and a very enjoyable customer experience," he said.
Technology is at the forefront of the eye hub with touch screen interactive mirrors that allow people to playback their new look and see what they look like with full clarity of vision.
Sports enthusiasts and pro-athletes alike will put their eyewear to the test in the Oakley Pressure Chamber and REVO Elements Room, complete with a custom made wind tunnel and variable light settings.
Real life sporting hazards and environments, like glare and wind, will be simulated for rigorous on-the-spot testing of frames. As a result, for the first time fitness fiends can check that their sunglasses or prescription frames are up to any given sports task before purchasing. The wind tunnel is even equipped with an exercise bike for cyclists as well as a treadmill.
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