MESH, a division of LF USA and partnership between LF USA and Star Branding, will sub-license the Jennifer Lopez and Marc Anthony brands exclusively to Kohl's under a long-term agreement.
"Having the pleasure of working closely with Jennifer and Marc over the last several years, this exciting partnership represents a new high for the fashion industry," said Tommy Hilfiger, owner of Star Branding which is a partner in MESH, a division of LF USA. "MESH's proven ability to create compelling lifestyle brands combined with Jennifer's and Marc's unparalleled talent and Kohl's' dominant and visionary position in the retail community creates a truly powerful fashion proposition for the consumer."
marketing@alchempro.com
