Fabien, Douglas, Lee & Spalding design TRON: Legacy
19 Nov '10
4 min read
Disney Consumer Products (DCP) has commissioned Fabien Baron, Douglas Lloyd & Lee Swillingham with Stuart Spalding to design a stylistic interpretation of TRON: Legacy, the high-tech 3D adventure releasing in U.S. theaters Dec. 17, 2010 in Disney Digital 3D and IMAX 3D.
The resulting designs will appear on the TRON: Legacy Creative Director T-shirt Series, a limited edition line for him and her comprised of three designs (one from each artist collaboration) for a total of six shirts. The line will be available only at the official Disney TRON Pop Up Shop at Royal/T in Culver City, CA (Nov. 19 - Dec. 23, 2010).
"For the movie release of TRON: Legacy, we at Disney Consumer Products were presented the opportunity and challenge to think outside the box for consumer connectivity and relevance" said Stephanie Kraus, VP of Global Creative at Disney Consumer Products. "With that said, we picked these creative directors because they are at the top of their game when it comes to fashion, art and lifestyle editorial. Having them design a one-of-a-kind T-shirt inspired by their own connection points with TRON: Legacy provides not only an exclusive TRON Pop-Up Shop product for men and women, but also showcases their homage to the film."
The TRON: Legacy Creative Director T-shirt Series:
Fabien Baron Fabiens design career includes being the creative director of Interview Magazine, French Vogue, Harper's Bazaar and Barneys, New York. Also, as the founder and creative director of Baron & Baron, Fabien has crafted identities for the fashion, cosmetic and fragrance world's most visible and influential brands including Calvin Klein, Burberry, Giorgio Armani, Dolce & Gabbana, Balenciaga and Yves Saint Laurent. His singular vision is evident in a broad range of award-winning advertising campaigns, package designs, logos and graphics. Fabien has also applied his talents to the design of prominent books, and is renowned for his photography, as well as for directing ground breaking television commercials and music videos. He is the recipient of numerous design and art direction awards, including a special award for influence in art direction from the Council of Fashion Designers of America. Fabien was inducted into the Art Directors Club Hall of Fame this year.
Fabien's design: Fabien's design separates good (Blue) vs. evil (Orange) – the classic color representations in the TRON world. This garment also contains fine cotton fabric, washed for a super-soft quality. For the men's tee a unique hand-dying process generates a totally 80's retro look, so no two shirts are exactly the same.
Douglas Lloyd Douglas Lloyd is the founder and creative director of LLOYD&CO, a New York based creative agency specializing in fashion, beauty and luxury branding and advertising for clientele including Gucci, Estée Lauder, Yves Saint Laurent, Max Mara, John Varvatos, Oscar de la Renta, and manyothers. Prior, Douglas was the art director at Mademoiselle Magazine as well as art director at Barney's New York. For his creative work, Douglas has received numerous design awards including the New York Type Directors Club, Photo Design, and American Photography, as well as many FIFI awards over the last 10 years. Douglas currently sits as a board member on the Museum of Modern Art's Design & Architecture Committee.
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