1st ispovision features fashion & creativity in sports
05 Dec '05
2 min read
The first ispovision Russia will to gather all those who make sport fashionable, creative and attractive within the framework of the large international trade fair ispo Russia on February 20—23, 2006.
The alliance between sport, design and high-quality fashion was already formed a long time ago, but this segment lacked a specialized marketing platform for more dynamic development. The Munich ispo organizers came up with the idea for an international platform for sports and fashion three years ago.
And today, in the ispovision zone, the most important trends and products of the upcoming season are set each year. The time has come for a new development phase. The premier of ispovision Russia in Moscow will take place at ispo Russia in February 2006.
According to Danielle Sellwood, editor of the international designer portal WGSN, the Russian market for sports fashion is developing quickly, and consequently it is very important for many Western European brands to go to Russia precisely now before the “giant leap of the industry”.
Elena Yudenkova – the coordinator of the project ispovision Russia – believes that ispovision in Russia is a trade community, which links the sports brands from the fashion and luxury segments and is a platform for business contacts that combines the advantages of a traditional trade fair, the creative ambience of a design studio and the energy of a fashion show.
marketing@alchempro.com
