Woolmark has dressed Myer ambassadors Jessica Hart and Kris Smith in Merino wool at the G'DAY USA Black Tie Dinner at the Hollywood Palladium in Los Angeles.
The extravaganza is part of a 14-day program promoting all things Australia to the USA, presented by Qantas and Myer and run in collaboration with Austrade.
Supermodel Jessica Hart wore a stunning Aurelio Costarella gown made from Merino wool and silk, while Kris Smith donned a sharp Merino wool suit by celebrated men's tailor Arthur Galan.
Not only did Jessica Hart shine with the latest design but was comfortable wearing Australian Merino wool at the event. “It feels great, it's so soft and beautiful,” she added.
The G'DAY USA event honoured the contributions of actress Abbie Cornish, tennis legend Roy Emerson and Bee Gees' front man Barry Gibb.
Guests enjoyed an Australian style cuisine designed and prepared by Oprah's favorite celebrity chef Curtis Stone.
G'DAY USA has had a string of successful events, including a two-day New York Designer fashion showcase sponsored by Woolmark. Thirteen emerging Australian designers showcased their labels to influential New York fashionistas – including high-end retail buyers, media, agents and stylists.
Two of the designers - New South Wales label Serpent & The Swan and the Victorian lifestyle brand Fujinella have already had their designs chosen to be photographed by US magazine Marie Claire.
Fujinella's head designer Kellie Donovan described the event as a valuable tool in opening doors to media.
Designer Tanya Emon of the New South Wales label Tato & Memi described the experience as invaluable.
“It has been a great opportunity. It is very exciting to see that the brand and collection has been so well-received, especially on our quality wool fabrics and finishes,” she said.
The Woolmark brand is the world's best known textile fibre brand. The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality.
The brand is owned by Australian Wool Innovation Limited (AWI), the world's leading wool textile organisation.
Woolmark, Australian Wool Innovation Limited
marketing@alchempro.com
