Sofia Vergara to create own fashion range with Kmart
29 Jan '11
3 min read
In addition to her acting career, Sofia is a founding partner with Luis Balaguer of Latin World Entertainment, a 100 percent Hispanic-owned entertainment company serving the U.S. Hispanic market.
"When creating the Sofia Vergara Brand, we were looking for a strategic relationship to capture the essence of Sofia and work closely with her to translate it into a line that reflects her passion, personality and beauty,” said Luis Balaguer, president and CEO of Latin World Entertainment. “Kmart is the ideal retailer and will be the home to the Sofia Vergara Brand for many years to come!"
marketing@alchempro.com
