The 2006 L'Oréal Melbourne Fashion Festival builds on Melbourne's status as a cultural and style oriented city that has, pivotal to its lifestyle, a credible, buoyant and innovative fashion scene. LMFF has been central to establishing Melbourne's reputation as the fashion epicenter of the Southern Hemisphere.
LMFF provides the opportunity for the person on the street to be on the fashion A-list and to have access to fashion shows, parties and cultural activities. The L'Oréal Melbourne Fashion Festival impacts on everyone in Melbourne and enhances the city's reputation as a destination for style.
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