ideeli Inc, the fastest-growing members-only online shopping site in the U.S., announced details of its sponsorship program for the Mercedes-Benz Fashion Week Fall 2011 collections. As an official sponsor, ideeli will bring the excitement of the runway to the site's nearly four million shoppers with a series of curated MBFW designer sales, editorial coverage and promotions. The two-year partnership began with the S/S 2011 shows and continues through the F/W 2013 shows in February of 2012.
"As an official sponsor of Mercedes-Benz Fashion Week, ideeli will again create a unique and relevant online experience for an audience of nearly four million shoppers who will be logging in daily to follow along – whether by reading the latest updates from the runways, joining in heated style debates on Facebook, or shopping must-have looks from the day's featured designers," said Paul Hurley, CEO of ideeli.
Online activities kick off on Thursday, February 10th and include:
Mercedes-Benz Fashion Week Featured Designer Series
• Daily sales curated by the ideeli editors and featuring select picks from the very same designers showing throughout fashion week, including Nicole Miller, Betsey Johnson, Adam, Adrienne Vittadini and more. • Each event will be timed to go live on the same day the designers are showing at Lincoln Center, and will feature looks you can buy and wear now or add to your wardrobe for seasons to come. • The sales go live at 11am each day (for First Row members, at noon for everyone else) and will last up to 40 hours or until sold out.
On February 12th ideeli will host a "Design Dreams" giveaway. Created for today's aspiring fashion designer, the package includes everything needed to get inspired – including classic fashion tomes Chanel and Her World and Avedon Fashion, a Brother Stitch USB Sewing Machine (and all of the accouterments), Chartpak pastel markers, a Strathmore sketchbook, and more! In addition, the giveaway will include a one-of-a-kind illustration by former Ralph Lauren designer, Audrey Schilt.
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