Mrs. Zhou Hong, chief designer at Sunfed (Beijing) noted that, "Today we are well received by the majority of exhibitors. We feel the situation is evolving and European weavers are interested in our market." Along with China, Hong Kong (+ 44.7%) and Taiwan (+ 131%) also showed strong advances. South Korea, meantime, registered an increase of over 23%.
The number of visitors from South Asia also increased, up 12.3% for India, and up 30% for Pakistan. Closer to home, the European Union as a whole was also in the positive column, up 8.9%. Among the most notable increases were Italy (+ 18.7 %), now second in the ranking of visiting countries (not counting France, and following the United Kingdom), Spain (+ 31.5 %), Belgium (+ 22.6 %), Germany (+ 8,3 %), and France (+ 6.7 %). Eastern European countries scored well, in particular Russia (+ 32.3%), the Ukraine (+ 37.8%) and Belarus (+ 20%).
These rising figures reaffirm the leadership of Première Vision, and its essential place for international fashion professionals, who took the opportunity in meetings and conversations to express their satisfaction to us:
"If Première Vision weren't there, we would not have known where to find the ultimate in inspiration." said Ninive Rodriguez, designer at Desigual (Spain).
And Jane Ibarra, Director Fabric, R&D, Club Monaco (USA) added: "Super inspiring - a good way to see fabrics from all over the world for Club Monaco's needs."
Adi Wollaston, design director, AAK (United Kingdom) said that in his opinion: "...This is the best show that I have seen in two or three years. I think everyone is working a lot harder since the recession hit and it seems to have brought the buzz back."
Diego Steinberg from Argentina, a wholesaler in Buenos Aires for the top-range market, never misses the show: "Première Vision Paris remains an essential show for us. The offer and the organisation are unique."
Success for TrendVision
Among the initiatives this edition, TrendVision, the new daily seminar proposed by the Première Vision Fashion Team, played to a full house. More than 300 visitors took advantage of this summarized presentation, presenting the season's trends in key words and images. By creating TrendVision, Première Vision sought to provide buyers with a new time-saving tool to increase their work efficiency. A bet that paid off.
Successful premier for the Jean Colonna pop-up shop
Première Vision's first ever pop-up shop, a Jean Colonna boutique, caught the eye of numerous buyers.They came to shop for the famous ultra-fine silk knit tees by the celebrated designer, including one in ash lavender - one of the colours from the Première Vision range for spring summer 12. A collectors' item already!
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EXPOFIL, Première Vision Pluriel:
marketing@alchempro.com
