Sonsi & its lifestyle experts to kick off Full Figured Fashion Week
11 May '11
4 min read
On the eve of its first anniversary, Sonsi is taking its celebration to the hub of the U.S. fashion industry - New York City - where it will once again play a leading role in Full Figured Fashion Week, this June 16-18, produced by DeVoe Signature Events. Sonsi leads a growing list of event sponsors, including Lane Bryant, Kmart and LYS, Just My Size, PLUS Model Magazine and Daily Venus Diva, that have emerged front and center to support the fashion industry's renewed emphasis on serving full figured women – nearly 60 percent of American women.
As Presenting Sponsor, Sonsi and its team of plus size fashion and lifestyle experts will kick off Full Figured Fashion Week's third annual NYC fashion showcase and industry conference with a series of events and perks designed to engage full figured women who view fashion as an essential ingredient to feeling comfortable in their own skin. In addition to bringing back its popular photo booth attraction and the Sonsi-tini, which has become the signature cocktail of Full Figured Fashion Week events coast to coast, the online retailer will provide its expertise in an insightful state of the industry panel discussion, team up with PLUS Model Magazine for a consumer VIP ticket giveaway, and stage its very first NYC runway show as part of Full Figured Fashion Week's grand finale runway showcase.
Since its inception in 2009, Full Figured Fashion Week has attracted a "who's who" of curvy fashion, from leading plus size brands and retailers, like Sonsi, to independent designers, top and aspiring models, and industry professionals, all catering to the fashionable, yet underserved, plus size woman. As the online social and shopping apparel destination for women sizes 12 and up, Sonsi has wholeheartedly embraced its role of helping plus size women celebrate their curves and indulge their love affair with fashion. "We're celebrating our first anniversary at Full Figured Fashion Week with our amazingly loyal customers who have been with us since the beginning," says Jill Hutchison, Sonsi publisher and general manager. "As the fashion industry continues to evolve, the plus size woman is finally getting the attention she deserves. Sonsi is proud to be with her every step of the way!"
To reward its loyal fans, Sonsi is teaming up with PLUS Model Magazine to give one lucky fashionista and her guest complimentary VIP tickets to Full Figured Fashion Week. To enter, fans should visit www.plus-model-mag.com to tell PLUS Model Magazine which fashion trend they are most looking forward to this summer: floral, prints, neutral tones or the return of wide leg pants. The winner and her guest will also each receive a fabulous Sonsi ensemble, chosen with the assistance of Sonsi stylists, to wear to Full Figured Fashion Week's June 18th Finale Runway Showcase and Awards Ceremony. They will be interviewed at the finale's red carpet event about their experience, which will be featured on SonsiLiving.com, aswell as in the July issue of PLUS Model Magazine.
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