Pure to inspire new directions in fashions, February 2006
19 Dec '05
2 min read
An air of drama besets Pure this season with fashion visionaries, such as JC de Castelbajac who will be presenting his signature designs that offer a glamorous edge with a vibrant twist.
With spectacular creations, he has achieved international following amongst many celebrities; fans include Madonna, Donna Summer, Mick Jagger and Elton John.
Fashion savvy buyers on the look out for a real injection of individuality can find directional denim brand Grab from Australia who will debut a variety of feminine and elegant washes linking the gap between street and boutique; Prescilla and Balmain from France; and Devotee from UK, who will show a tempting blend of high fashion and casual street wear.
Newcomers to Pure include Penny Black, from the MaxMara Group, offering a contemporary collection with soft feminine styling and tailoring from Italy; Repeat & Joe Taft from Switzerland showing a delicate, sophisticated range of cashmere, plus Caramelo from Spain and Peter O' Mahler from Germany.
Launch label C'arla du Nord from Denmark will present pieces that offer a mix of Scandinavian culture and folklore and Bottoms, another exciting label from Denmark, show off their Far Eastern inspired collection.
British favourites Olly London focus on a touch of decadent romance with traditional English tailoring, while Lezley George oozes luxury, with her latest offering of sumptuous velvet, satin and taffeta for winter glamour.
Other collections to look out for include Lilith from France, Marian Vanderwilt from Holland and Minus from Denmark.
marketing@alchempro.com
