The British Fashion Council (BFC) announced the names of 17 of London's brightest emerging fashion design talents who have been selected to receive BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week in September 2011. NEWGEN, established in 1993, is one of the world's most internationally recognised fashion design talent identification schemes.
NEWGEN recipients for spring/summer 2012 sponsored by Topshop are:
Catwalk sponsorship: David Koma, Holly Fulton, Louise Gray and Michael van der Ham.
Presentation sponsorship: Christopher Raeburn, Craig Lawrence, Dominic Jones, J.W. Anderson and Nasir Mazhar.
Installation sponsorship: Jordan Askill and SISTER by SIBLING.
Exhibition sponsorship: Felicity Brown, J. JS Lee, James Long, Palmer//Harding, Thomas Tait and Tim Soar Woman.
All of the designers listed above under Catwalk, presentation and installation sponsorship will feature in the NEWGENThe Exhibition at London Fashion Week. space of
NEWGEN is an internationally recognised showcase for the best emerging British fashion talent and is central to the British Fashion Council's talent identification, designer development and showcasing programme. Since its inception, its alumni include Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou and Meadham Kirchhoff. The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week.
Caroline Rush, Chief Executive of the British Fashion Council commented, “NEWGEN has become shorthand for future star of the fashion industry. This season's winners are some of the world's most innovative new fashion talents and we look forward to seeing them at London Fashion Week in September.”
Sarah Mower, the BFC's Ambassador for Emerging Talent, said, “This is the first crop of NEWGEN winners who'll be designing for 2012. In the year of the London Olympics, they're our best young design athletes: Britain's Team Fashion, in training to represent this country brilliantly for next summer.”
Mary Homer, Managing Director of Topshop adds, “I feel privileged that Topshop is involved with undoubtedly one of the fashion world's most exciting and successful sponsorship schemes, and after almost ten years we are as enthusiastic about and committed to the programme as ever. This year's recipients are truly international, attracted here by the vibrant culture of our capital and the energy that surrounds our cosmopolitan fashion community and its colleges. I'm delighted they are here in London and I wish them the best of luck for the season ahead.”
NEWGEN offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space. Others receive sponsored presentation or exhibition space to showcase their collections, offering an important introduction for young UK-based designers to influential press and buyers from around the world. NEWGEN also provides business and mentoring support through the BFC in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
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