The development of collaborative partnerships with the fashion industry allows UNCTAD´s BioTrade Initiative to spread information on new ideas and production methods that are being applied in the fields of fashion and biodiversity. These collaborations also help UNCTAD to incorporate biodiversity thinking into academic curricula. And they enable the organization to learn from the progress made by young and emerging designers.
Global consumers follow trends set by high-fashion brands; and products and methods that protect biodiversity may lead to their applications in mass market retailing. Through high fashion, the biodiversity theme thus has the potential to filter down to broader populations of consumers.
UNCTAD - United Nations Conference on Trade and Development
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