Pharrell Williams unveils debut Louis Vuitton collection in Paris

21 Jun '23

1 min read

Pic: Men's Spring/Summer 2024 Show/Louis Vuitton

Insights

Pharrell Williams debuted his first Men's Spring/Summer 2024 Collection for Louis Vuitton on June 20, 2023, at Paris's Pont Neuf.
The show featured models parading in pearl and crystal-encrusted outfits, spanning multiple colours and sizes, including camouflage.
Williams had joined Louis Vuitton as men's creative director in February 2023.

Record artist Pharrell Williams presented his inaugural Men’s Spring/Summer 2024 Collection for Louis Vuitton on June 20, 2023, showcasing an array of contemporary designs from the Pont Neuf, which is the oldest surviving bridge across the Seine River in Paris.

Parading down the Pont Neuf Bridge, models strode in a spectacle of dandy silhouettes encrusted with pearls and crystals. The collection featured an array of pearl-embellished tracksuits, furry outerwear, and sparkling jackets, all carrying the label’s signature checkmark pattern. Not confined to a single palette, the designs spanned all colours and sizes, including various shades of camouflage.

Williams himself closed his debut show donned in a digitalised Damoflage motif suit, a nod to the Parisian setting and a reinvigoration of the Maison’s emblem.

The iconic Damier motif, a symbol of Louis Vuitton’s rich heritage, adorned Paris’s Pont Neuf Bridge as a radiant gold beacon, providing a fitting backdrop for Williams’ debut. The golden runway, set against live music, amplified the allure of the unveiling.

The French luxury fashion house had welcomed Williams as its new men’s creative director in February 2023.

ALCHEMPro News Desk (NB)

More Louis Vuitton News... More Fashion News - France...