| 

Resale fashion continues to shake up the market

Driven by rising sustainability awareness, evolving habits among younger consumers, and the rise of social commerce, resale has broken free from its niche roots and is reshaping how consumers around the world think about fashion.

One key insight from a survey of *,*** American adults conducted by GlobalData for the report is how deeply younger generations have embraced resale as their primary shopping choice. In ****, a record ** per cent of the younger consumers surveyed shopped second-hand, driven by affordability, environmental concerns and the thrill of finding unique items. Moreover, ** per cent now prioritise second-hand options before considering new purchases.