US fashion brand Shein, which entered India in 2017, has localised its customer service, logistics and marketing efforts in India and with ₹250 crore invested in marketing, it receives 20,000 orders a day, according to Shein India general manager Malcolm Yam. It has now around 3 million followers on social media and collaborated with about 2,000 influencers.
The brand, which has its own design studios in London, Los Angeles, Hong Kong and Dubai, is exploring the possibility of local designing in India, Yam told Fibre2Fashion in an interview. (DS)US fashion brand Shein, which entered India in 2017, has localised its customer service, logistics and marketing efforts in India and with ₹250 crore invested in marketing, it receives 20,000 orders a day, according to Shein India general manager Malcolm Yam. It has now around 3 million followers on social media and collaborated with about 2,000 influencers.#
For full interview, please click here.
ALCHEMPro News Desk – India
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