Home breadcru News breadcru Brand/Collection/Label breadcru Spanish brand Zara launches Lime Glam metacollection for metaverse

Spanish brand Zara launches Lime Glam metacollection for metaverse

14 Apr '22
1 min read
Pic: Zara
Pic: Zara

Spain-based Zara has announced the launch of the Lime Glam Spring-Summer 2022, the company’s first solo metacollection, conceived to be worn both inside and outside the virtual world. The limited-edition capsule’s virtual pieces have been made available on Zepeto, a social app that lets users create 3D animated versions of themselves.

This capsule includes garments, accessories and make-up along with three digital items – a wall, a floor and a photobooth – created to enhance the whole experience.

“This project reflects a new way of thinking, a community that aims to expand the limits and embrace their unique identity and personality. Lime Glam makes possible to live a unique experience with fashion, both in the physical world and inside Zepeto’s universe,” the company said on its website.

ALCHEMPro News Desk (KD)

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