Stylist Sam Woolf to receive Pandora Style Moment of the Year Award

An Australian native, Woolf is a fashion expert known for crafting some of Hollywood’s most talked about looks. This award recognises his work styling Doechii throughout 2025, delivering a series of defining fashion moments that captured global attention from the Grammys and BET Awards, to her standout looks at Paris Fashion Week, the Met Gala and Glastonbury. Her collaborative storytelling approach has been instrumental in shaping Doechii’s distinctive style and establishing her as a fashion innovator, the BFC said in a press release.

“As a fan of Doechii, I was first introduced to Woolf’s work through her and it was immediately clear he was doing something original. His collaboration with her stands out for its authenticity and the way it captures her range as an artist. Each project begins with a clear vision and a commitment to character; every look has intent, a point of view. He uses fashion to build identity and narrative, it’s storytelling in motion. He is a truly deserving winner,” Laura Weir, chief executive officer, British Fashion Council, said.

“Styling is storytelling, a powerful way to translate individuality into visual narratives that resonate far beyond the moment. Sam’s work embodies this art, creating looks that define presence and leave a lasting cultural imprint. His collaboration with Doechii beautifully illustrates how fashion, styling and jewellery together can shape moments that transcend time and continue to inspire,” Berta de Pablos-Barbier, chief marketing officer, Pandora, said.

Woolf was selected as the winner by a judging panel composed of Beka Gvishiani, founder, Style Not Com; Elias Medini (Ly.as), content creator and fashion commentator; Hanan Besovic (ideservecouture), fashion commentator; Kim Russell (thekimbino), fashion historian, stylist and Instagram creator; Nicky Campbell, fashion critic and Red Carpet correspondent; Clara Mercer, chief marketing officer, BFC and Francesco Terzo and A. Filippo Ficarelli, Pandora’s SVP creative directors.

TFA is a vital fundraiser for the BFC Foundation and spotlights the cultural power of fashion, its most iconic moments and the visionary talents pushing boundaries and redefining the industry.

ALCHEMPro News Desk (RR)