Sweden's H&M Move partners with Raye for activewear collection

The activewear is boldly designed with body-enhancing cutlines and crafted from fabric with H&M Move’s moisture-wicking DryMove and extra-supportive ShapeMove technologies. It is further elevated by a vibrant glam look aligned with Raye’s renowned fashion aesthetics, the company said in a media release.

“When H&M Move reached out about this partnership, I felt excited, honoured, and moved. I thought about how important movement has been in my life, and how everybody needs those endorphins and that physical confidence. It’s empowering to own the way you move,” said Raye.

“I’m delighted that H&M Move can inspire people around the globe in engaging ways through partnerships with world-leading artists like Raye. Music is deeply connected with movement; however you move,” said Henrik Kroon, newly appointed general manager at H&M Move.

ALCHEMPro News Desk (RR)