Swedish brand H&M studio unveils theatrical holiday 2025 collection

The colour palette is decadent yet refined with black, dark chocolate brown, deep burgundy, beige, white and a pop of acid yellow. Materials include washed leather, lightweight taffeta, sheer sequins, heavy cotton, jacquards and mesh fabrics. The key pieces have an air of nostalgia but are always grounded in contemporary design twists. Like the strong black tuxedo featuring a cropped blazer and high-waisted trousers with open slits on the back. Or the voluminous cape in black polka dot mesh with a high ruffled collar and deep ruffled hem over a sleeveless black dress with intricate draping – a two-in-one creation. And for a glittering ‘wow’ moment, there’s a beige sequinned mesh bandeau dress with spectacular ruching across the body. 

Shirting is also vital to the season. The classic white tuxedo shirt has been reimagined with a wide-open collar and cut-out shoulders to show off statement necklaces or earrings. A white ruffled high-collar shirt adopts the tuxedo bib front and deep cuffs. Meanwhile, outerwear comes in the form of a brown-black long wool belted coat in a blown-up check pattern with a separate scarf attachment and a cropped black washed leather jacket that takes cues from a trench. Accessories push every look, from black washed satin kitten heels with oversized bows and dark chocolate brown boots with a wide draped leather shaft to black lace gloves with ruffle hem, multi-strand necklaces and a beret in washed velvet denim. 

“The late 1970s and early 1980s was a time of pushing boundaries, combining the past and future to create something new for the present. For this holiday season at H&M Studio, we wanted to do the same while channelling the flamboyance of that time. So the silhouettes are striking, and we play with volume, but nothing is too perfect or pretty. And the collection acts as a complete wardrobe – leaving it to each person to define their own take on partywear,” says Kathrin Deutsch, H&M Studio Collection Designer.

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ALCHEMPro News Desk (RM)