Connecting the world's leading fashion designers with Australian Merino wool is extremely important due to the enormous influence these designers have in setting global textile trends for mainstream retail brands.
Teatum Jones was announced as the winner of the womenswear final of the 2015-2016 International Woolmark Prize, presented at a special event as part#
The International Woolmark Prize generates long-term incremental demand for wool by connecting emerging designers, emerging markets and consumers with Australia's versatile natural fibre.
More than 70 designers were considered for the womenswear award of the International Woolmark Prize over the past year, with the finalists representing six different regions around the world. The finalists were J KOO (Asia), Bianca Spender (Australia), Teatum Jones (British Isles), Nanna van Blaaderen (Europe), Taller Marmo (India, Pakistan and the Middle East) and Tanya Taylor (USA).
Teatum Jones will receive 100,000 Australian dollars to help support the development of their business. They will also receive ongoing industry mentor support, and their capsule collection, created for the International Woolmark Prize, will go on sale in some of the world's most prestigious department stores and boutiques, the release said. (SH)
ALCHEMPro News Desk – India
marketing@alchempro.com
