The award has evolved to reflect the partnership's renewed focus on cultural storytelling through fashion and the growing influence of stylists in shaping viral moments across red carpets, screens and social media. It also forms part of a broader, year-round partnership between Pandora and the BFC, built on a shared commitment to supporting emerging talent and creating a cultural programme that resonates with global media and the creative industries, the BFC said in a press release.
“Empowering self-expression is at the core of what Pandora stands for. This award shines a light on the creative force of stylists, those who craft identity through the styling of fashion. It is a natural extension of our commitment to culture, collaboration, and championing emerging talent,” Berta de Pablos-Barbier, chief marketing officer, Pandora, said.
“This award reflects the changing dynamics of fashion and highlights its ongoing impact on wider entertainment and culture. We’re thrilled to evolve this award in partnership with Pandora to celebrate a singular fashion moment that goes beyond just aesthetics - a moment that defines a year and lives on beyond it,” Laura Weir, chief executive officer, British Fashion Council, said.
The Style Moment of the Year Award presented by Pandora recognises a moment that significantly contributes to the cultural conversation, sparking widespread discussion and reflecting a key societal moment. It must demonstrate originality and boldness by pushing creative boundaries in design, styling, or presentation. The winning moment should also achieve global influence and virality, dominating media and social platforms, while showcasing a creative use of embellishment or accessories. Ultimately, it must possess both timeliness and timelessness, standing out as a defining fashion statement and cultural milestone that transcends the year it debuted.
ALCHEMPro News Desk (RR)
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
