US brand Gap teams with Summer Fridays for cosy lifestyle collection

“Gap and Summer Fridays are built on the same idea – that products designed to make you feel good and bring comfort and joy never go out of style,” says Mark Breitbard, President and CEO of Gap. “This collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic.”

The Gap × Summer Fridays collection offers covetable pieces that give fans a new way to wear and represent their favorite brands. Loungewear staples come in Summer Fridays’ signature tones – Pink Sugar, Cherry, Vanilla, and the iconic Jet Lag Mask blue – creating a true fashion-meets-beauty crossover. Highlights include:

• Knit sweaters and fleece sets made for mixing, matching, and lounging – versatile enough to wear anywhere.
• Flannel poplin pajamas and matching henley sets in fun prints and colors, including stripes and hearts.
• Giftable accessories like CashSoft socks and headbands for getting ready – or un-ready.

A Summer Fridays beauty bundle, created exclusively for Gap × Summer Fridays as a gift-with-purchase, featuring favorites like the Jet Lag Mask and Vanilla Lip Butter Balm.

“There’s such a natural synergy between Gap and Summer Fridays – we both believe in creating easy, timeless essentials for everyday life,” says Marianna Hewitt, co-founder of Summer Fridays. “We designed pieces that feel cozy and comfortable, soft sweats you’ll live in to elevated basics you can wear in or out of the home. Each style is made to fit seamlessly into real life, from travel days, easy mornings, or moments at home, while still feeling special with a Summer Fridays touch.”

“We’ve always thought of Summer Fridays as a feeling and our collaboration with Gap carries that ethos into a clothing collection, merging fashion and beauty in an unexpected yet familiar way,” says Lauren Ireland, co-founder of Summer Fridays. “Just like Gap's pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency, making this partnership feel so natural from the start.”

The Gap × Summer Fridays collection comes to life through a playful film that reimagines the act of getting ready – to stay in. Featuring actor Barbie Ferreira, the spot captures effortless moments of comfort and confidence as she moves through her routine, blending self-care with style. Set to the track “I Don’t Care” by Dutch Actors and captured by director Charlie Di Placido and photographer Leoor Wild, the campaign celebrates the collection’s laid-back spirit, showing that a perfect Friday night in can be just as fun and full of energy as going out.

This collection launches December 12 at 12 p.m. ET & 9 a.m. PT on gap.com and in select Gap stores across the US and Canada. Available to shop in 55 locations across Gap’s key markets, this partnership invites the Summer Fridays’ community-driven audience into Gap retail spaces – creating moments of connection, energy, and discovery for customers who love to shop IRL.

To celebrate the collaboration, Gap and Summer Fridays will transform the Gap store at The Grove into a cozy gifting pop-up on launch day, featuring exclusive programming for Gap cardholders and Rewards members. Guests can enjoy sweet treats, custom embroidery with purchase, an interactive charm bar, and a special appearance from campaign star Barbie Ferreira. 

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)