US fashion brand Alo Yoga partners with Roblox to enter metaverse

At the digital store, users can redeem items including the iconic Goddess legging paired with the Throwback sock, the District trucker hat, the collegiate-style G.O.A.T. jacket, and two Alo logo pieces, the Ambient tank and the Renown sweatshirt, the company said in a media release.

The Alo Sanctuary experience takes place on an island, with a landscape that encompasses three earthly elements of the brand name Alo, an acronym for 'Air Land Ocean,' all set to a meditative and soothing sound bath-style audio track.

Alo took this experience a step beyond as the official wellness partner of the recently concluded New York Fashion Week: The Shows, and brought part of its metaverse world to real life at its Wellness Sanctuary at Spring Studios in New York City.

ALCHEMPro News Desk (KD)