The collaboration indicates the convergence between the primary and secondary markets and how each benefits by partnering with the other. The Moda Operandi x Rebag partnership features a one-of-a-kind digital trunkshow that will offer the luxury platform’s clients exclusive access to more than 115 of Rebag’s most sought-after styles. Rebag and Moda Operandi are producing collaborative video, editorial, and photo content to educate Moda Operandi clients and support the offering. The partnership will be cross-promoted on both retailers’ social media and digital channels, according to a press release by Rebag.
The assortment will feature an edit of highly-coveted and limited-edition luxury handbags, including exotic and one-of-a-kind pieces by Hermès, Chanel, and more, hand-picked by Moda Operandi’s buyers from Rebag’s inventory of 30,000+ designer items. Rebag, in turn, benefits by reaching Moda Operandi's global audience of discerning clients. Noteworthy items include a Bleu Frida Hermès Kelly, an Ombre Metallic Chanel Classic Single Flap, a limited-edition Louis Vuitton Sac Coeur, and a Christian Dior Lady Dior Flower Charm bag, among others.
“We are thrilled to be partnering with Moda Operandi to further expand our online retail and shopping experience and reach new audiences within the luxury space. Consumers will be able to shop the most exceptional handbags in our expertly-vetted inventory, particularly rare designer styles,” Charles Gorra, founder and CEO of Rebag, said in a statement.
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