Walmart debuts new fashion brand Free Assembly

 

Collection: The fall collection will include more than 30 items for women and 25 items for men. Customers will discover well-designed, high-quality pieces at prices below other American clothing brands including a $45 structured blazer with an updated silhouette, a $39 viscose tiered maxi for women, $40 organic selvedge denim and a $30 fishtail parka at a fraction of the price found at specialty retailers.

 

Price points: $9-$45 

 

Available: Online at Walmart.com

 

Bytes: “I’m thrilled for customers to discover Free Assembly. I’m confident that this new brand will quickly become an essential part of their everyday wardrobe for today, tomorrow and years to come,” Denise Incandela, SVP women’s group, elevated and online brands, Walmart, said.

 

About Walmart: The company started with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world.