Woolmark Company partners with designer Raf Simons

The partnership marks the beginning of a longstanding relationship where The Woolmark Company will continue to work closely with and support Simons’ design team with innovations and sourcing of merino wool, said Woolmark in a statement.

“I appreciate that The Woolmark Company encourages brands to come up with innovative ways to work with merino wool, a material that I love and often use in my own collections. It feels very natural for me to partner with The Woolmark Company to create something special using the finest wool in the world,” said Simons.

“As the global authority on wool, one of the world’s finest natural fibres, The Woolmark Company prides itself on partnering with designers that continually push the boundaries of contemporary fashion,” said Stuart McCullough, managing director, The Woolmark Company.

“Through our partnership with Raf Simons, one of the industry’s most creative visionaries, we are able to demonstrate the distinct versatility of Merino wool far beyond its traditional positioning in the suiting market. Through his iconic work, Raf Simons will bring a newfound creativity to the world of wool,” added McCullough. (KD)

ALCHEMPro News Desk – India