Flipkart’s sister fashion concern Myntra has started leveraging Walmart’s reach to sell its private brands in global markets. Myntra’s private label for women ‘All About You’ is reportedly selling at Walmart stores in Canada now, keeping in view the huge Indian diaspora and the popularity of brand endorser and Bollywood actor Deepika Padukone in the country.
Myntra’s other celebrity-endorsed brands like HRX are also in the queue to be sold in Walmart stores globally, according to a report in a top Indian business daily.Flipkart's sister fashion concern Myntra has started leveraging Walmart's reach to sell its private brands in global markets. Myntra's private label for women 'All About You' is reportedly selling at Walmart stores in Canada now, keeping in view the huge Indian diaspora and the popularity of brand endorser and Bollywood actor Deepika Padukone in the country.#
However, it is not planning to take its e-commerce service outside the country.
Myntra now has 14 private brands and its private label business drives 25 per cent of its revenues. (DS)
ALCHEMPro News Desk – India
marketing@alchempro.com
