ITC plans to capture apparel retail market in north
24 Mar '06
1 min read
Retail division of ITC Ltd plans to launch Wills Lifestyle and John Players stores in north India.
Expanding their retail business, Wills Lifestyle stores have shattered their sportswear image and plunged into premium formal wear, evening wear and designer accessories.
In the same way, John Players is introducing contemporary range of men's wear, shirt, trousers, denims and T-shirts.
These new stores will help ITC build a strong presence in apparel market in the region.
Company also plans to start two stores in Ludhiana, Chandigarh, Jallandhar and Amritsar shortly.
It also eyes to capture less-trodden market avenues like Sangrur, the city falls into the category of Tier III.
Speaking on company's plan for major expansion in Tier III cities in the north, Chitranjan Dar, Divisional Chief Executive, ITC said company was providing better quality products in comparison to other players in the market with competitive pricing.
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