The Fawaz Alhokair Group is to launch seven fashion trade franchises in the Saudi Arabian market in a year, and open over 150 stores.
It had already opened 175 new stores last year signifying the thrust of the fashion retail business within the Group.
Leading fashion retailer has reached a major milestone of fleeting a 50% share of the Kingdom's fashion retail business.
It has a turnover exceeding US $400 million and trades almost 50 franchised brands across a network of 650 stores across the Kingdom.
Above all with the support of 3,500 employees it can fairly claim to be the King of fashion retail in Saudi Arabia.
International brands in its portfolio include Zara, Massimo Dutti, Promod, Adams, Aldo and Monsoon.
It has a varied range of products in women's wear, men's wear, kids & teens fashion, footwear and accessories.
Dr Abdulmajeed Alhokair, CEO, Fashion Retail Alhokair Group, said, “Alhokair has positioned itself to take advantage of the huge boom in fashion retail across the Kingdom.”
He added by saying: “Alhokair's market supremacy within the fashion industry has been driven by a three-way management approach.”
“Firstly linking and consolidating key product areas; secondly commanding growing mass market sector and lastly offering Saudi consumers world class quality, service and value,” he elaborated.
“It is a winning formula that is serving us well,” he said.
A 2005 report from the internationally renowned market intelligence agency named Euromonitor supports Alhokair's supremacy.
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