Dubai can boast an international fashion brand as Seyfi Fashion opened the first Phard store at Wafi City.
Seyfi is an exclusive distributor of the Phard in the UAE, in association with Fashion Distribution, Italy.
Phard, an icon of a 'complete' appearance, offers garments and accessories for every season and every occasion from casual to formal.
Spotting a niche market, Seyfi has brought in a brand like Phard, which will be avidly welcome by target consumers, stated Mohammed Seyfi, Managing Director of Seyfi Fashion.
Seyfi Fashion, a division of Seyfi Trading, wishes to launch two more Phard stores by the end of 2007.
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