BasicNet renews license agreement with Athleisure Resources
29 May '06
3 min read
“The renewal of the partnership with Athleisure Resources Pte Ltd is very important for our group,” said Franco Spalla, Managing Director of BasicNet, “Because South East Asian markets play a central role in the development of the brands in our portfolio.”
“Moreover, given the recent licence renewal agreements in Thailand and the new openings in the Indian and Middle Eastern markets", continues Spalla, "we could, in fact, further intensify the development and coordination of collections for the Asian markets, which now include Vietnam as well".
BasicNet SpA, headquartered in Turin, is listed on the Electronic Equity Market of the Italian Stock Exchange and is the owner of the brands Kappa, Robe di Kappa, Jesus Jeans, and K-Way, as well as holding the international license for the Superga brand.
The Group, a leader in the production and merchandising of sport and leisure apparel, is also active in the sector of sport and leisure footwear, and the parent company has been listed since 1999 on the Italian Stock Exchange. It operates worldwide through an international network of business owners, brand licensees, and product distributors, to whom the Group provides, as a guarantee of high standards of quality, strategies and services for the marketing, R&D, and industrialization of products.
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