H&M, the retailer plans to open in Emeryville's Bay Street mall in spring 2007. The company has two stores in San Francisco's Union Square.
It will take close to 13,000 square feet adjacent to the shopping center's AMC movie theater.
Company plans to open four other locations, they are one in the Bloomingdale's expansion of Westfield's San Francisco Centre, second in the former Eddie Bauer store in Walnut Creek, the third at Concord's Sun Valley mall and the forth at East Bay location.
At Bay Street, H&M could cinch together a retail strategy that has struggled to come together.
Although the retail center's movie theater and Old Navy retail stores do brisk business, other retailers were struggling to draw more shoppers a year and a half after the center opened.
marketing@alchempro.com
