The Landmark Group's Splash, a fast growing fashion retailer has included one more fashion brand, Yishion into its list of international franchised labels.
The retailer is reportedly planning to launch Yishion brand within UAE including Abu Dhabi and the other Emirates, following the success of its recent opening of a 1,000 sq feet Yishion store at Centrepoint, Trade Centre Road in Dubai.
The GCC (Gulf Cooperation Council) region offers a promising market for Yishion on account of the prevailing international style and the expanding cosmopolitan consumer base in the Middle East.
Yishion, established by the Donguue Apparel Company in 1997, is known for its comfortable, spunky and reasonably priced clothes, Yishion targets the young, fashionable and easy-going.
Until now, Splash has successfully marketed some of popular international brands including Lee Cooper - the leading European denim wear brand, Kappa - the global sportswear brand and California based beach sports brand Maui and Sons.
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