Retail players have come up with a novel idea of ladies-only shopping malls to kindle women's passion for fashion.
The fairer beings' desire to make big holes in their partner's pockets is spawning a brand new business model.
For all retail businesses, women naturally form one of the most important target groups. As a result, at least a dozen malls are expected to get off to a flying start in the next 2-3 years.
In the era of speciality malls, there are no malls especially to the satisfaction of women and that's the reason why these concept malls will mushroom very soon.
These malls will cater to not only the needs of home makers but also to the fantasies of career women. The exclusive female malls will offer women-centric goodies with female sales staff.
While Suncity developers are pioneering the first such mall based on this concept with five or six more on the same format, a host of others are also on the horizon.
In all probability, Aerens group, owners of Goldsouk and Wedding Souk malls, is expected to announce similar plans very soon. The group will make the most of its expertise in jewellery retail by building a mall targeted exclusively at women customers.
The Omaxe group is also coming up a specialised mall based on the concept of “wedding & women.”
Even general lifestyle malls such as Ansal Plaza are reportedly working on creating special zones for women-related products.
To sum up, the general feeling is that this model will usher in immense growth potential, attributable particularly to the average house-wife's penchant for shopping.
marketing@alchempro.com
