International brand Licensing PLC has recently bought out sports brand Muscle Athletic from Gibraltar-based Herriott Investments Ltd. The 350,000 stg cash deal will be a valuable addition to the company's Admiral Sportswear brand.
Company will be making new ladies and gents collections of both performance and lifestyle products, which will be a combination of modern trends and retro imagery of the 70s.
This way, company will revive Muscle Athletic, a popular gym/beach lifestyle brand in the 1970s and 1980s, in key international markets.
marketing@alchempro.com
