With the approaching winter, consumers feel the need to go on shopping sprees, not only in metros but also in small cities.
Major spurge is recorded in the sale of apparel garments, liquid detergents and skin-care cosmetics like moisturizing soaps and body lotions.
Leading garment house, Raymond, reports almost 60 percent of its sales during the cold months.
Renowned name in the country, specializing in men's suits and formal wear, believe that the peak marriage season and requirement for heavy fabric wear pushes up its sale enormously.
The daily need and fashion frenzy woolen winter wear demand shoot up, which directly raise liquid detergent sales.
Since liquid washing soaps are mainly used for woolen clothes, around 80-90 percent of total sales come fro Northern, North-Eastern and Western regions, while South accounts for the rest.
Diaper as well as moisturizers and cream soap sales also surge during this chilly season, when beauty companies offer discounts and gift vouchers to attract more shoppers.
marketing@alchempro.com
